In the streetwear apparel landscape, Horda Brand emerges as a beacon of originality and quality. Drawing inspiration from old school style and combining it with a modern touch, Horda creates unique garments that not only respect tradition but also push the boundaries of contemporary design. Each piece is meticulously designed and hand-drawn, guaranteeing distinctive and inimitable personality. The brand is led by Tommaso Landi and Lorenzo Capaccioli, with whom we spoke.
The desire to create something different and in line with respect for the environment. We hear too much about those who work without respect for the environment and workers; we need to take a step back and think less in a fast fashion way, in which quality, respect for workers, and environmental policies are not taken into account.
The spark lies in the fact of giving the end customer a quality product, durable over time with a fresh and youthful image.
The main challenge is making the end customer perceive that our product is totally natural, that it respects the environment, and that consequently it has a slightly higher cost.
Rather than circular fashion, I would speak of durable fashion. Our garment, being of quality, has a longer "life" compared to those of fast fashion, so it will remain longer in the customer's wardrobe.
Our garment can nonetheless be inserted into recycling paths, through what is called vintage, because after the first user, in case they no longer want it in their wardrobe, it could be used and sold later.
We make simple things, also because overly complex designs could lead to waste. Aesthetics is given by the garment's model and its original graphics.
We use tags that are plants: they will not end up in the trash, but will be crumbled, watered, and planted.
Sustainability will be the future; perhaps in Italy we are not yet ready to perceive it, but in a few years it will be essential. Quality ultimately pays off.
You can find the new Horda Brand collection here - Horda Brand Streetwear
