In the streetwear apparel landscape, Horda Brand emerges as a beacon of originality and quality. Drawing inspiration from old school style and combining it with a modern touch, Horda creates unique garments that not only respect tradition but also push the boundaries of contemporary design. Each piece is meticulously designed and hand-drawn, guaranteeing distinctive and inimitable personality. The brand is led by Tommaso Landi and Lorenzo Capaccioli, with whom we spoke.

What inspired you to found an eco-sustainable streetwear brand?

The desire to create something different and in line with respect for the environment. We hear too much about those who work without respect for the environment and workers; we need to take a step back and think less in a fast fashion way, in which quality, respect for workers, and environmental policies are not taken into account.

Was there a specific event or personal reflection that sparked the idea?

The spark lies in the fact of giving the end customer a quality product, durable over time with a fresh and youthful image.

What were the main challenges you faced in launching a sustainable brand compared to a traditional one?

The main challenge is making the end customer perceive that our product is totally natural, that it respects the environment, and that consequently it has a slightly higher cost.

What is your approach to circular fashion? Do you offer solutions for recycling or reusing garments once they are no longer used?

Rather than circular fashion, I would speak of durable fashion. Our garment, being of quality, has a longer "life" compared to those of fast fashion, so it will remain longer in the customer's wardrobe.

Our garment can nonetheless be inserted into recycling paths, through what is called vintage, because after the first user, in case they no longer want it in their wardrobe, it could be used and sold later.

How do you manage to maintain a balance between streetwear aesthetics and sustainability principles? Was it difficult to combine these two aspects?

We make simple things, also because overly complex designs could lead to waste. Aesthetics is given by the garment's model and its original graphics.

Do you collaborate with other companies or organizations to promote sustainability? If so, can you tell us more about these partnerships?

We use tags that are plants: they will not end up in the trash, but will be crumbled, watered, and planted.

What advice would you give to other young entrepreneurs who want to start a sustainable business in the fashion sector? What are the most important lessons you have learned so far?

Sustainability will be the future; perhaps in Italy we are not yet ready to perceive it, but in a few years it will be essential. Quality ultimately pays off.

You can find the new Horda Brand collection here - Horda Brand Streetwear

In a world where fashion and urban culture are increasingly intertwined, collaborations between brands and content creators are becoming a powerful vehicle for spreading authentic values. In this interview, Horda Brand, a reference point in the Italian streetwear landscape, tells us how the collaboration with the podcast "Orange Talk," hosted by legendary rapper Inoki, was born, and how this partnership represents a unique opportunity to connect with an increasingly attentive and passionate audience. From music to art, through social issues, Horda Brand explores new ways to make a lasting impact through innovative projects and strategic collaborations.

How was the idea of collaborating with "Orange Talk" born, and what drove you to become the main sponsor of the podcast for the winter 2024 season?

The collaboration with "Orange Talk" was born quite naturally. We were looking for an authentic and fresh way to increase the visibility of our brand, and it seemed to us that the podcast, with its ability to create a direct connection with the audience, was the ideal platform. Inoki, as a central figure of the podcast, represents an icon of urban culture, and his influence offers us a unique opportunity to make our products known in an organic way, episode after episode. Being the main sponsor of the winter 2024 season allows us to be present in every episode, guaranteeing constant visibility for our brand.

"Orange Talk" unites music and authentic conversations on important topics. How does this vision align with the values of Horda Brand Streetwear?

Horda Brand has always wanted to be more than just a fashion brand. We have a vision that embraces culture in every way: not only fashion, but also music, art, and social commitment. "Orange Talk" perfectly embodies this philosophy, creating a space where significant themes can be discussed through the filter of urban culture. Our mission is to be inclusive and open to everyone, and we believe that the authenticity of the podcast reflects exactly these values. Streetwear fashion is not just aesthetics, but a means to express ideas and belonging, and "Orange Talk" allows us to strengthen this message.

The host of the podcast, Inoki, is an emblematic figure in Italian rap. What impact has his music and message had on your brand and on streetwear culture in general?

Inoki has had a profound impact on streetwear culture, especially in his early career. His message of rebellion and authenticity was fundamental for many young people who approached this world. Today, even though the music scene has changed, his role remains important thanks to his ability to adapt and reinvent himself. Through the podcast, Inoki proves to be not only a rapper, but also a skilled communicator, capable of entertaining and stimulating reflection. As for Horda Brand, while Inoki's music is not directly related to our style, we appreciate his consistency and his commitment to representing a voice of urban culture, which is an integral part of our DNA.

What do you expect from this collaboration? Do you have any special initiatives or limited edition products linked to the podcast planned?

We already have some products that come from the collaboration with "Orange Talk," and we are evaluating the possibility of expanding the offering in the future with limited editions linked to the podcast. However, our main objective with this partnership is to increase the visibility of the brand and make ourselves known to an increasingly broad and attentive audience interested in streetwear culture. It is not just about selling items, but about creating an authentic bond with our audience through content that resonates with their interests and passions.

The podcast aims to leave listeners inspired and reflective. How does Horda Brand want to leverage this opportunity to create a deeper bond with your audience?

For us, fashion means much more than simple business. Horda Brand is a creative expression that wants to inspire the public through its products and the values they transmit. By collaborating with "Orange Talk," we have the opportunity to show that even a streetwear brand can be a bearer of significant messages. We want our audience to feel part of something bigger, to see in us not just a brand to wear, but a reality with which to share ideals and passions. This partnership allows us to enter people's lives not only through what they wear, but also through what they listen to and reflect on.

Beyond "Orange Talk," do you have other collaborations in the works or future projects that can combine musical culture with that of your brand?

Absolutely yes. Currently, we are already engaged in various collaborations, such as with Bazy Gang, a young TikToker, and Mondorama, an influencer very active in the social media world. But we don't stop here. We are also working with emerging artists from the rap, trap, and hip hop panorama. These projects allow us to remain always connected to new generations and explore new forms of expression that align with our vision of the streetwear world. Music and fashion are two sides of the same coin, both part of a culture that is constantly evolving, and Horda Brand wants to be at the forefront of this transformation.