In a world where fashion and urban culture are increasingly intertwined, collaborations between brands and content creators are becoming a powerful vehicle for spreading authentic values. In this interview, Horda Brand, a reference point in the Italian streetwear landscape, tells us how the collaboration with the podcast "Orange Talk," hosted by legendary rapper Inoki, was born, and how this partnership represents a unique opportunity to connect with an increasingly attentive and passionate audience. From music to art, through social issues, Horda Brand explores new ways to make a lasting impact through innovative projects and strategic collaborations.
The collaboration with "Orange Talk" was born quite naturally. We were looking for an authentic and fresh way to increase the visibility of our brand, and it seemed to us that the podcast, with its ability to create a direct connection with the audience, was the ideal platform. Inoki, as a central figure of the podcast, represents an icon of urban culture, and his influence offers us a unique opportunity to make our products known in an organic way, episode after episode. Being the main sponsor of the winter 2024 season allows us to be present in every episode, guaranteeing constant visibility for our brand.
Horda Brand has always wanted to be more than just a fashion brand. We have a vision that embraces culture in every way: not only fashion, but also music, art, and social commitment. "Orange Talk" perfectly embodies this philosophy, creating a space where significant themes can be discussed through the filter of urban culture. Our mission is to be inclusive and open to everyone, and we believe that the authenticity of the podcast reflects exactly these values. Streetwear fashion is not just aesthetics, but a means to express ideas and belonging, and "Orange Talk" allows us to strengthen this message.
Inoki has had a profound impact on streetwear culture, especially in his early career. His message of rebellion and authenticity was fundamental for many young people who approached this world. Today, even though the music scene has changed, his role remains important thanks to his ability to adapt and reinvent himself. Through the podcast, Inoki proves to be not only a rapper, but also a skilled communicator, capable of entertaining and stimulating reflection. As for Horda Brand, while Inoki's music is not directly related to our style, we appreciate his consistency and his commitment to representing a voice of urban culture, which is an integral part of our DNA.
We already have some products that come from the collaboration with "Orange Talk," and we are evaluating the possibility of expanding the offering in the future with limited editions linked to the podcast. However, our main objective with this partnership is to increase the visibility of the brand and make ourselves known to an increasingly broad and attentive audience interested in streetwear culture. It is not just about selling items, but about creating an authentic bond with our audience through content that resonates with their interests and passions.
For us, fashion means much more than simple business. Horda Brand is a creative expression that wants to inspire the public through its products and the values they transmit. By collaborating with "Orange Talk," we have the opportunity to show that even a streetwear brand can be a bearer of significant messages. We want our audience to feel part of something bigger, to see in us not just a brand to wear, but a reality with which to share ideals and passions. This partnership allows us to enter people's lives not only through what they wear, but also through what they listen to and reflect on.
Absolutely yes. Currently, we are already engaged in various collaborations, such as with Bazy Gang, a young TikToker, and Mondorama, an influencer very active in the social media world. But we don't stop here. We are also working with emerging artists from the rap, trap, and hip hop panorama. These projects allow us to remain always connected to new generations and explore new forms of expression that align with our vision of the streetwear world. Music and fashion are two sides of the same coin, both part of a culture that is constantly evolving, and Horda Brand wants to be at the forefront of this transformation.
